The greatest Indian festival of lights, crackers, sweets, fragrance, new clothes and Rangoli “Diwali Festival” is here. And in my state it is a festival of Magazines too.
In Maharashtra, it is a nearly 100 year’s tradition to publish special magazines in Diwali. Some Magazines are yearly and get published in Diwali only while some magazines are monthly and on Diwali they have special issue. Some big local newspapers also publish the Diwali Magazines.
We are not great readers as Bengali people do. But no Marathi house will be without a Diwali magazine in house. Every true Marathi house purchases at least one Diwali Magazine. Every year in Diwali nearly 300+ magazines are published and they contain various subjects like poems, autobiographies, stories, puzzles, interviews, crosswords, recipes, cartoons and general information etc. Sadly the television and other media is affecting it badly.
But the good thing is that nearly 15 of these magazines are dedicated to the children which help to encourage children to read. Also some publications keep special English section in their magazine considering the growing number of children learning in English medium. Of course it creates enthusiasm in them to read Marathi section too.
Also these magazines previously used to publish a painting on the cover page which was a great boost to the artists and many great artists / painters started their professional career by painting the Diwali Magazine cover page which used to be a great honor though now a day some Magazines print photo on their cover page. But still the drawing artist and cartoonist are highly benefited and recognized because of these Diwali Magazines.
Some book sellers give package offers too which contains various Diwali Magazines, scent, New Year calendar, and the Diwali programs tickets etc. as a marketing scheme.
Really reading the Diwali magazines is a great pleasure and indeed it is a tradition about which we all Marathi people are really proud of.
I still remember when I was kid, my Aunt used to give me the yearly subscription receipt of a Children’s Magazine “Kishor” as an “Owalani” (Diwali gift) on the day of Bhaaiduj when we used to do “Aukshan” to our brothers. This used to be a great moment of pleasure. These rituals were simply fantastic. I recall how we used to be eager to see that subscription receipt. I think todays children may not understand the feeling about it. Though that subscription was not costly, it was a treasure trove for us.
In Maharashtra, it is a nearly 100 year’s tradition to publish special magazines in Diwali. Some Magazines are yearly and get published in Diwali only while some magazines are monthly and on Diwali they have special issue. Some big local newspapers also publish the Diwali Magazines.
We are not great readers as Bengali people do. But no Marathi house will be without a Diwali magazine in house. Every true Marathi house purchases at least one Diwali Magazine. Every year in Diwali nearly 300+ magazines are published and they contain various subjects like poems, autobiographies, stories, puzzles, interviews, crosswords, recipes, cartoons and general information etc. Sadly the television and other media is affecting it badly.
But the good thing is that nearly 15 of these magazines are dedicated to the children which help to encourage children to read. Also some publications keep special English section in their magazine considering the growing number of children learning in English medium. Of course it creates enthusiasm in them to read Marathi section too.
Also these magazines previously used to publish a painting on the cover page which was a great boost to the artists and many great artists / painters started their professional career by painting the Diwali Magazine cover page which used to be a great honor though now a day some Magazines print photo on their cover page. But still the drawing artist and cartoonist are highly benefited and recognized because of these Diwali Magazines.
Some book sellers give package offers too which contains various Diwali Magazines, scent, New Year calendar, and the Diwali programs tickets etc. as a marketing scheme.
Really reading the Diwali magazines is a great pleasure and indeed it is a tradition about which we all Marathi people are really proud of.
I still remember when I was kid, my Aunt used to give me the yearly subscription receipt of a Children’s Magazine “Kishor” as an “Owalani” (Diwali gift) on the day of Bhaaiduj when we used to do “Aukshan” to our brothers. This used to be a great moment of pleasure. These rituals were simply fantastic. I recall how we used to be eager to see that subscription receipt. I think todays children may not understand the feeling about it. Though that subscription was not costly, it was a treasure trove for us.
Original post : Diwali is here
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